In recent years, health/supplement brands have tapped into online marketing, spending millions on ads every month. With hundreds of similar supplement products, customers are inundated with choices. This fierce competition has led to rising ad costs, market saturation, and dwindling attention spans.
A Breakthrough Solution for Supplement Store Growth
Imagine overcoming these challenges and transforming them into opportunities for exponential growth. We’ve done just that, perfecting an ultimate supplement funnel that has scaled multiple brands to 6 and 7 figures. Once customized for your brand, this funnel allows you to acquire customers and grow revenue without spending a dime from your pocket. We call this customer-funded growth a strategy that enables you to thrive even as ad costs soar.
Economics Of Ultimate Supplement Funnel
The essence of this funnel lies in customer-funded growth, a unique strategy that sets you apart from the competition. In today’s highly competitive market, the company willing to pay the most to acquire customers often wins them. This funnel enables supplement brand owners, even those without massive ad budgets, to outbid competitors by focusing not on immediate profits but on acquiring customers at break-even.
While competitors may struggle with rising ad costs and diminishing returns, this strategy allows you to build a predictable and profitable supplement brand resilient to fluctuations in ad expenses.
Here’s how it works:
Calculating Break-Even ROI: With 40% allocated to product and shipping costs, your break-even ROI is 1/0.6 = 1.66. This figure represents the balance point where revenue equals expenditure.
First Purchase: You make no profit on the first purchase but gain a customer at no cost. The revenue from a customer’s first purchase offsets all associated costs, including product, shipping, and acquisition. This scalable approach enables substantial customer acquisition without financial strain.
Scaling Your Ad Spend: By maintaining this break-even ROI of 1.66, you ensure that for every $100 spent on ads, you receive $166 in revenue (assuming 60% gross profit). Once this equilibrium is achieved, you need to maintain this break-even ROI and increase your ad spend to $10K/month or even $100K/month, effectively acquiring new customers for free.
Repeat Purchases: The real profits emerge later. As this acquisition funnel expands and attracts new customers, repeat purchases generate profits in the backend. With 4-8 repeat purchases over the next 6-8 months, profits could soar up to 400% to 800%!
Building a Predictable & Profitable System: This strategy is akin to constructing a well-oiled machine that consistently acquires new customers, generating steady profits through repeat purchases.
By focusing on break-even ROI and leveraging the power of repeat purchases, you can turn the challenges of rising ad costs for supplement brands into opportunities for growth.
How to Create the Ultimate Supplement Funnel?
In the crowded supplement market, where customers are often skeptical due to past experiences and overwhelmed by hundreds of similar products, a successful marketing funnel must do more than just sell. It must connect, convince, and convert.
Here’s how we approach this complex task:
Changing Beliefs: A powerful supplement funnel alters the customer’s belief. It convinces them that, unlike other supplements that may have failed them in the past, this product is different and will deliver results. It’s not just another product in a sea of hundreds; it’s unique.
Product Differentiation: To foster this belief, we work on product differentiation. We highlight what sets your product apart, emphasizing its unique features, benefits, or ingredients. This differentiation isn’t just about being different; it’s about being better in a way that matters to your potential customers.
Emotional Connection: People buy emotionally and justify their decisions logically. We build this funnel by creating an emotional connection with potential customers. Through carefully crafted product ads, landing pages, and emails, we guide them on a journey that resonates with their desires, fears, and aspirations. We don’t just present the product; we offer a solution, a hope, a way to a better self.
Customized Approach: Since hundreds of similar products exist, more than a one-size-fits-all approach will be needed. Every supplement brand has unique selling points; the funnel must reflect this uniqueness. We customize the strategy for every brand, ensuring that it speaks directly to the specific audience you want to reach.
The ultimate supplement funnel isn’t just about selling a product; it’s about selling a promise, a dream, a better version of oneself. It’s about understanding what your customers genuinely want and showing them that your product is the key to achieving it. By connecting emotionally and standing out in a crowded market, this funnel turns potential customers into believers and believers into buyers.
Proven Results with Customer-Funded Growth
We’ve tested and perfected this ultimate supplement funnel, scaling multiple supplement stores to 6 and 7 figures. Once this funnel is optimized and customized for your supplement brand, you can leverage this customer-funded growth strategy to achieve similar success.
Are you interested in building this supplement funnel for your brand?
Book a free growth strategy call through the link on this page. Understanding that this process is intricate and highly tailored, we offer a free strategy call for those interested in exploring this further. During this call, we’ll delve into the specifics of your product and market, crafting a preliminary strategy that aligns with your brand’s unique strengths and the needs of your potential customers.