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How to sell supplements on Amazon? Want to tap into a marketplace where 300 million active buyers are already searching for your products? But here’s the catch: breaking into this goldmine isn’t as simple as slapping a label on a bottle and hitting “list.” Amazon has strict regulations, gated categories, and a rigorous approval process Whether you’re launching your first product or scaling an existing supplement line, this guide will walk you through the exact steps to get your supplements listed on Amazon. Let’s get started: Amazon’s policy on supplements Here is a table summarizing Amazon’s policy on selling dietary supplements: Category Amazon’s Requirements Approval Required Yes, sellers need approval from Amazon to list dietary supplements. Documentation Needed – Certificate of Analysis (COA) from an ISO/IEC 17025 accredited lab. – Letter of Guarantee (LoG) from the manufacturer. Letter of Guarantee (LoG) Requirements – Printed on company letterhead. – Full product name as listed on the label. – Assurance of Good Manufacturing Practices (GMP) compliance. – Statement that ingredients comply with FDA regulations (section 402(f) of the FD&C Act). – Confirmation of safe active ingredient concentrations. Labeling Compliance It must meet FDA regulations (21 CFR 101.36) and USP <565> for botanical extracts. Incorrect labeling can result in product deactivation. Restrictions on Certain Supplements Immune-related supplements and certain botanical extracts may face additional scrutiny or restrictions. Common Reasons for Rejection – Inaccurate ingredient labeling. – Expired or missing COA. – Failure to comply with FDA supplement labeling standards. Penalties for Non-Compliance Listings may be removed, and accounts may face suspension for violations. Make sure your product complies with these guidelines before attempting to list it on Amazon. Does Amazon require FDA approval to sell supplements? Key factors to consider are FDA approval and rules for selling supplements on Amazon. Under DSHEA, the FDA regulates dietary supplements but does not approve them. The FDA does not require supplements to prove they are safe or effective for people. However, the FDA can act against a supplement if it is dangerous or falsely marketed, which is different from how it handles medicines. Amazon imposes very rigorous requirements, even stronger than basic FDA standards. A new compliance policy starts on April 2, 2024. Sellers must demonstrate product safety and truthfulness, which requires approved third-party testing. This testing will check whether GMP regulations are met, check for contaminants, ensure that ingredients are labeled correctly, and confirm that no undeclared drugs are present. In short, Amazon goes above and beyond to demand proof of safety and truthfulness of labeling for its products. The FDA doesn’t require sellers to get pre-approval for supplements on Amazon. However, sellers must show that they follow Amazon’s strict rules. These policies comply with and exceed FDA regulations, which focus on protecting the consumer and the integrity of the product. Steps to sell Supplements on Amazon: Step 1: Sign up to Seller Central Before selling, you need an Amazon Seller account. Visit sell.amazon.com and click the “Sign up” button. If you already have an Amazon customer account, you can use those credentials, or you can create a new account with a business email. Choosing Between Individual vs. Professional Selling Plans   Individual Plan   $0.99 per sale (no monthly fee).   Best for sellers who list fewer than 40 products a month.   Limited access to advanced selling tools.   Professional Plan   $39.99 per month (unlimited listings).   Required for FBA (Fulfillment by Amazon) and brand registry.   Access to Amazon Advertising, bulk listing tools, and analytics.   Recommendation: If you plan to sell supplements at scale, you will do best with the Professional plan. Provide Your Business Information:   Firstly, enter your legal business name, address, and contact details. Select your business type (e.g., LLC, sole proprietor, etc.). If you’re an individual without a registered business, you can choose “None, I am an individual.” Provide a valid credit card for billing and a bank account where Amazon will deposit your earnings. Verify Your Identity:   You need to upload a government-issued ID (e.g., passport or driver’s license). After that, submit a recent bank or credit card statement (dated within the last 180 days) as proof of address. Ensure documents are high-quality, color images showing all four corners. You may need to schedule a video call with an Amazon associate to confirm your identity. Have your ID and proof of address ready for this step. Set Up Your Seller Profile:   Choose a unique store name that reflects your brand (this can be changed later if needed). Answer questions about your products, such as whether you have UPC codes (if unsure, you can say “Yes” for now) and if you’re the brand owner or manufacturer. Step 2: Select the right category Most supplements fall under the “Vitamins & Dietary Supplements” category. If yours is in a different one, choose it accordingly. Health & Household → Vitamins & Dietary Supplements   However, there are some gated categories in supplements where Amazon requires prior approval before listing. Examples include Weight loss supplements, Sexual well-being supplements and Certain ingredient supplements (for example: melatonin and CBD)   If your supplement falls into a gated category, follow the steps below: Apply through Seller Central.   Provide the required invoices from authorized suppliers showing a minimum of 3 recent orders.   Show product compliance documentation (COA, GMP, FDA registration, etc). Step 3: Make Your Product Compliant with Amazon’s policy The rules from Amazon standards concerning supplements should be strictly followed to avoid counterfeit and unsafe products. Avoid Prohibited Elements   Any supplements containing the following substances are prohibited for sale:  DMAA (stimulatory substance banned by FDA)  Kratom (prohibited in certain states)  Ephedra (banned by FDA)  Any anabolic steroids    Avoid Unapproved Health Claims   Amazon prohibits the sale of supplements that present:  Drug claims (e.g., “cures diabetes,” “treats depression”)  False claims (e.g., “100% effective,” “FDA-approved”)  Untested weight loss claims (e.g., “Lose 10 lbs in a week”)   Instead, use Structure/Function claims (e.g., “supports immune health”). Also include: “This statement has not been evaluated by the FDA. This product is not

Introduction The Dietary Supplement Health and Education Act of 1994 (DSHEA) is a crucial legislation for anyone in the supplement business. It changed how dietary supplements are regulated and marketed in the United States. This guide simplifies the act into a more digestible format so supplement business owners can easily understand their obligations and the opportunities within the law. Key Takeaways for Supplement Business Owners DSHEA provides a framework that balances consumer access to dietary supplements with safety and information. As a supplement business owner, understanding and complying with DSHEA is crucial for operating legally and successfully in this space. This act empowers you to support your customers’ health and wellness while demanding responsibility in manufacturing, labeling, and marketing your products. What is DSHEA? DSHEA is a 1994 law that sets the standards for dietary supplements. Before this act, supplements were regulated more strictly, similar to food additives or drugs. DSHEA provides a separate regulatory framework, recognizing their unique status. DSHEA definition What DSHEA Recognizes Definitions Of Dietary Supplement Under DSHEA DSHEA Compliance Safety and Regulation Labeling and Claims New Dietary Ingredients Good Manufacturing Practices (GMPs) Literature and Information

Creating a dietary supplement label that adheres to FDA regulations can appear overwhelming. However, this guide simplifies the process into manageable steps, ensuring your product’s label is compliant and consumer-friendly. Whether you’re new to the supplement industry or looking to ensure your existing products meet current standards, this guide has you covered. Key Takeaways For Your Supplement Label  Where to Place These Elements Designing Your Label for Clarity and Compliance Practical Example to Guide You Let’s apply these rules to a hypothetical product: “John’s Omega-3 Fish Oil Dietary Supplement.” Understanding Statement of Identity The “Statement of Identity” is your dietary supplement’s name. It informs consumers about the nature of the product they are considering. The term or name mandated by federal law or commonly understood identifies the product as a dietary supplement. For example, it could be “Vitamin C Dietary Supplement” or “Herbal Sleep Aid.” Requirements: The name must include the phrase “dietary supplement,” unless you specify the type of dietary ingredient(s) it contains, like “herbal supplement,” or mention specific ingredients like “bee pollen supplement.” Flexibility: The term “dietary supplement” can be your statement of identity if it aptly describes your product. Alternatively, you can use a more descriptive term that fits the contents, such as “calcium supplement.” Placing the Statement of Identity Practical Tips for Effective Statement of Identity Statement of Identity Example For a product like “John’s Probiotic Dietary Supplement”: Understanding Net Quantity of Contents This statement tells your customers exactly how much of the supplement they’re getting, whether in capsules, grams, or milliliters. Requirement: It’s a must-have on every dietary supplement label, ensuring consumers are well-informed about the quantity of the product inside the packaging. Placing the Net Quantity Statement Expressing the Net Quantity Statement Calculating the PDP Area Ensuring Visibility Of Net Quantity Statement Content Specifics Net Quantity Statement Practical Of Net Quantity Statement Imagine you’re labeling “Sunshine Vitamin D Capsules”: Navigating the nuances of nutrition labeling for dietary supplements is crucial for compliance and consumer transparency. The label in question, known as the “Supplement Facts” panel, differs significantly from the “Nutrition Facts” found on food products. Here’s a breakdown to help you understand and implement these labels accurately. Understanding Supplement Facts Label This nutrition label designated for dietary supplements provides essential information about the product’s ingredients. Serving Size Clarifications in Supplement Facts Label Declaring Nutrients and Ingredients In Supplement Facts Label Format and Compliance Supplement Facts Label Exemptions and Special Labeling Provisions Understanding Ingredient Labels in Dietary Supplements An “ingredient” encompasses the active dietary components like vitamins or minerals and other substances used in the product’s formulation, such as binders, flavors, or colors. Unique Aspects of Ingredient Labeling Requirements for an Ingredient Label Ordering and Declaring Ingredients In an Ingredient Label Practical Tips for Ingredient Label Nutrient Content Claims Nutrient content claims describe a specific nutrient level within a product, like “high in vitamin C” or “good source of fiber.” These claims are regulated to ensure they meet specific FDA-defined levels. Disclosure Statements  When a product has a nutrient content claim but also contains high levels of certain other nutrients, such as fat or sodium, a disclosure statement is needed to inform consumers. Example: If a supplement claims to be a “good source of fiber” but has high levels of saturated fat, the label must include a disclosure like, “See nutrition information for saturated fat content.” Health Claims Health claims explicitly or implicitly link a nutrient or food substance to a disease or health-related condition, requiring pre-approval from the FDA. Structure/Function Claims These claims describe how a nutrient affects the structure or function of the human body, not linking to disease risk reduction. They don’t need FDA pre-approval but must be accompanied by a disclaimer and notification to the FDA. Practical Tips for Labeling Be Specific: Clearly state the nutrient content, such as “Contains 300mg of Omega-3 per serving,” providing consumers with precise information. Use Approved Claims: Stick to health claims that the FDA has authorized or for which you can provide a disclaimer for qualified claims. Highlight Function: When using structure/function claims, focus on the general benefits, like “Supports heart health,” followed by the required disclaimer. Educate Through Labeling: Use your label as an educational tool. If claiming antioxidants, specify which antioxidants and how they are beneficial, e.g., “Rich in antioxidant Vitamin C to support immune health.” Other Supplement labeling information Iron-Containing Dietary Supplements Suppose your dietary supplement is in a solid oral dosage form, such as tablets or capsules, and contains iron or iron salts intended for use as an iron source. In that case, you must include a specific warning statement on the label. For products containing iron, the specific warning is non-negotiable and must be displayed according to FDA requirements. Packaging Requirements for Iron-Containing Supplements As of October 17, 2003, the FDA does not enforce unit-dose packaging for iron dietary supplements. This change came after a federal appeals court decision indicating that the FDA lacked the authority to require such packaging solely for poison prevention. Practical Implication: You’re not required to package each dose of your “Iron Boost Tablets” separately. However, maintaining clear labeling and the specified warning statement is non-negotiable for consumer safety. Organic Claims on Dietary Supplements If you wish to label your dietary supplement as “organic,” this falls under the jurisdiction of the U.S. Department of Agriculture (USDA) and its National Organic Program (NOP). To claim your product is organic, ensure compliance with USDA’s NOP standards and regulations.

Are you struggling to reduce customer acquisition costs in your supplement e-commerce store? You know what I’m talking about That sinking feeling when ad expenses climb, but sales don’t keep up. Imagine if this trend continues, draining your resources without yielding growth. What if there was a way to attract customers more efficiently, boosting your revenue without breaking the bank? Imagine harnessing cost-effective and powerful strategies, turning the tide in your favor. Ready to discover these game-changing methods? Let’s see how! 1. Create a Supplement Guide or E-Book In the world of supplements, content is king. Crafting an informative guide or e-book is a fantastic way to establish your brand as a knowledgeable authority. This strategy educates potential customers about supplements and builds trust, which is essential for long-term customer relationships. Example: Your e-book should be on a topic that attracts the buyers of your supplement product. An e-book titled “A Comprehensive Guide On Key Vitamins for women over 45 yrs.” This e-book could cover everything from vitamin benefits to correct dosages, tailored to the needs and interests of your audience. Action Step: Start drafting an e-book outline focused on areas related to your product range. This could include sections on different health benefits, user testimonials, and integration into daily routines. Aim to complete this outline within a week and gradually build your content. 2. Host Live Q&A Sessions on Social Media Live Q&A sessions on platforms like Instagram or Facebook are excellent for real-time engagement. Such interactions can clarify doubts, debunk myths, and provide personalized advice, making your brand more relatable and trustworthy. Example: For example, if you sell gut health supplements, host a session titled “Gut Supplement Myths Debunked.” Here, you could answer common questions, share expert insights, and even discuss how your products stand out in quality and efficacy. Action Step: Schedule a live Q&A in the next two weeks. Promote the event on your social media channels and website, encouraging your audience to submit questions beforehand. This builds anticipation and ensures a more interactive and productive session. 3. Implement a Referral Program Referral programs turn your satisfied customers into advocates for your brand. By incentivizing referrals, you retain existing customers and acquire new ones at a lower cost. Example: Offer a 15% discount for every successful referral. The referrer and the new customer could receive this benefit, creating a win-win situation. Action Step: Set up the referral program on your e-commerce platform. Announce it through an email campaign and social media posts, highlighting the program’s benefits and simplicity. 4. Collaborate on a Wellness Challenge Partnering with fitness or health professionals to create a wellness challenge can effectively showcase your products. It encourages community engagement and highlights the practical application of your supplements. Example: Launch a “30-Day Wellness Journey,” incorporating daily supplement intake and fitness routines. Collaborate with a nutritionist or fitness influencer to add credibility and reach. Action Step: 5. Offer Customized Supplement Bundles Customized bundles cater to the specific needs of your customers, making them feel understood and cared for. This personal touch can significantly boost customer satisfaction and loyalty. Example: Create bundles like “Detox Starter Pack” or “Energy Boosting Kit,” which include a curated selection of supplements targeting specific health goals. Action Step: Analyze your sales data to identify popular supplements. Use this information to create 2-3 themed bundles and introduce them to your customers through a targeted email campaign. 6. Utilize User-Generated Content User-generated content, like testimonials or success stories, is a powerful tool. It adds a layer of authenticity and relatability to your brand, encouraging others to try your products. Example: Launch a hashtag campaign for customers to share their health transformation stories using your supplements. Feature the best stories on your social media and website. Action Step: Start a social media campaign inviting customers to share their experiences. Offer incentives to encourage participation, like discounts or features on your platform. 7. Conduct Educational Webinars with Health Experts Webinars with health experts can provide valuable information to your audience, establishing your brand as an educational resource in the supplement industry. Example: Organize a webinar on “The Impact and Benefits of Collagen-Rich Foods and Supplements in Women’s Health” with a renowned dietitian. Cover topics like supplement collagen integration into daily diets, misconceptions, and expert tips.Action Step: Identify potential experts for your webinar and contact them with a collaboration proposal. Aim to organize and promote the webinar within the next month.

Unlocking the Potential of Ads About Weight Loss: Strategies for Success Struggling to design ads about weight loss that both convert and comply with strict advertising policies? This article dives into strategies that strike the right chord with audiences, offering actionable insights for successful weight loss advertising. Key Takeaways Crafting Compliant Weight Loss Ads on Facebook The weight loss market is booming, and the demand for supplements is at an all-time high. However, this lucrative industry is fraught with sensitivities and challenges. People struggling with weight loss are often vulnerable and sensitive to how products are marketed to them. Insensitive messaging can lead to dissatisfaction and loss of potential sales. Moreover, Facebook and Google have tightened their policies on ad compliance for weight loss ads. Any policy violation can lead to a permanent ban by these platforms. It’s a tightrope to cross, but you can create compelling and compliant ads with careful consideration and adherence to guidelines. Navigating the world of weight loss advertising on Facebook can seem like a minefield, but it doesn’t have to be. Marketers who adhere to Facebook’s policies can design ads that resonate with potential customers while avoiding the risk of a permanent ban. It’s vital to establish a clear objective for the ad campaign, which will guide the ad format, visuals, and copy to remain compliant. Remember, less is often more when it comes to text in image or video ads, as excessive text can lead to ad rejection. And don’t forget to engage the services of digital audit providers. These experts can provide useful insights to increase your ad approval rates on Facebook. Navigating Policy Restrictions Facebook and Google have tightened their policies on ad compliance for weight loss ads, making it all the more important for advertisers to be aware of these guidelines. Adhering to Facebook’s advertising policies not only ensures compliance but also offers an opportunity to foster trust and transparency with the audience. For instance, the use of ‘before and after’ images and specific assertions such as promises of permanent weight loss or claims that a product works for everyone are considered false claims and are prohibited. Avoiding these pitfalls enables marketers to create ads that comply with policies and foster a positive relationship with their audience. Engaging Without Personal Claims Crafting a compelling ad that doesn’t imply personal attributes can seem like a tall order, but it’s a challenge that can be met with a bit of creativity. For instance, avoid using ‘you’ or ‘your’ in your ads. Instead, focus on general themes related to wellness and fitness. Shifting the narrative from personal weight attributes to overall health allows advertisers to engage their audience in a meaningful dialogue that emphasizes education and promotes healthy decision-making, including adopting healthy eating habits. Crafting Messages That Resonate Once you’ve identified your audience, the next step is to craft a message that strikes a chord. Understanding your audience’s pain points related to weight loss, such as frustration with previous attempts to lose weight or health concerns, can help position your products or services as solutions. Emotional appeal is a powerful tool – evoking feelings of self-improvement, confidence, and empowerment can inspire action. The Art of Subtle Suggestion in Weight Loss Advertising Direct claims about weight loss may be a no-go, but that doesn’t mean your weight loss Facebook ads can’t suggest weight loss benefits. The key lies in promoting overall fitness and wellness and using indirect phrases to imply the benefits associated with your product or service subtly. Bear in mind that Facebook’s advertising policies strictly prohibit ads that involve any form of body shaming or contribute to negative self-perception. Utilizing Third-Person Narratives Sharing success stories in third-person narratives can be an effective way to depict relatable experiences without making direct claims. For instance, saying, ‘Meet John, who found a new passion for outdoor activities, ’ shares a weight loss journey without directly claiming weight loss. This approach allows viewers to connect with the narrative without making direct product claims. Embracing Contrarian Views In a crowded market, presenting a contrarian view can set your brand apart. Questioning common weight loss myths and challenging industry norms can engage consumers by presenting a unique perspective. This not only piques consumer interest but also positions your brand as a thought leader who isn’t afraid to go against the grain. Showcasing Success: Leveraging Testimonials and Future Visions Nothing speaks louder than success. Customer testimonials can play a crucial role in attracting and connecting with potential audiences. Coupled with subliminal cues that evoke a picture of the future self, these tools can powerfully influence behavior and promote engagement with weight loss products. Trust and credibility are pillars of any successful brand. Real customer stories that honestly reflect patient experiences and set realistic expectations can significantly enhance these facets. Keep in mind that testimonials should emphasize both the impressive results and the journey leading to those outcomes. Painting a Picture of the Future Self A picture is worth a thousand words, and when it comes to painting a picture of the future self, it can be worth even more. Aspirational messaging and subliminal messages can subtly influence behavior and promote engagement with weight loss products. Facebook weight loss ad ideas Emphasizing Weight Loss Goals Using Third-Person Narratives Discussing Everyday Struggles In Weight Loss Journey  Addressing Problems That People Have In Their Weight Loss Journey First-Person Weight Loss Testimonials Contrarian Perspectives On Weight Loss Utilizing Alternative Phrases To Imply Weight Loss Fast-forward to the Future Self That People Desire Avoiding Personal Attributes in a Negative Way Steering Clear of Medical Claims Avoiding Unsubstantiated Claims Ethical Marketing: Building a Trusted Brand in Weight Loss Ethical marketing is more than just a buzzword; it’s necessary in the weight loss market. Adhering to Facebook’s ad review process, avoiding exploiting personal insecurities, and focusing on the customer’s weight management journey can build a brand that’s trusted and respected. Steering Clear of False Promises Authenticity and transparency are cornerstones of ethical marketing. Advertisers can

In recent years, health/supplement brands have tapped into online marketing, spending millions on ads every month. With hundreds of similar supplement products, customers are inundated with choices. This fierce competition has led to rising ad costs, market saturation, and dwindling attention spans. A Breakthrough Solution for Supplement Store Growth Imagine overcoming these challenges and transforming them into opportunities for exponential growth. We’ve done just that, perfecting an ultimate supplement funnel that has scaled multiple brands to 6 and 7 figures. Once customized for your brand, this funnel allows you to acquire customers and grow revenue without spending a dime from your pocket. We call this customer-funded growth a strategy that enables you to thrive even as ad costs soar. Economics Of Ultimate Supplement Funnel The essence of this funnel lies in customer-funded growth, a unique strategy that sets you apart from the competition. In today’s highly competitive market, the company willing to pay the most to acquire customers often wins them. This funnel enables supplement brand owners, even those without massive ad budgets, to outbid competitors by focusing not on immediate profits but on acquiring customers at break-even. While competitors may struggle with rising ad costs and diminishing returns, this strategy allows you to build a predictable and profitable supplement brand resilient to fluctuations in ad expenses. Here’s how it works: Calculating Break-Even ROI: With 40% allocated to product and shipping costs, your break-even ROI is 1/0.6 = 1.66. This figure represents the balance point where revenue equals expenditure. First Purchase: You make no profit on the first purchase but gain a customer at no cost. The revenue from a customer’s first purchase offsets all associated costs, including product, shipping, and acquisition. This scalable approach enables substantial customer acquisition without financial strain. Scaling Your Ad Spend: By maintaining this break-even ROI of 1.66, you ensure that for every $100 spent on ads, you receive $166 in revenue (assuming 60% gross profit). Once this equilibrium is achieved, you need to maintain this break-even ROI and increase your ad spend to $10K/month or even $100K/month, effectively acquiring new customers for free. Repeat Purchases: The real profits emerge later. As this acquisition funnel expands and attracts new customers, repeat purchases generate profits in the backend. With 4-8 repeat purchases over the next 6-8 months, profits could soar up to 400% to 800%! Building a Predictable & Profitable System: This strategy is akin to constructing a well-oiled machine that consistently acquires new customers, generating steady profits through repeat purchases. By focusing on break-even ROI and leveraging the power of repeat purchases, you can turn the challenges of rising ad costs for supplement brands into opportunities for growth.  How to Create the Ultimate Supplement Funnel? In the crowded supplement market, where customers are often skeptical due to past experiences and overwhelmed by hundreds of similar products, a successful marketing funnel must do more than just sell. It must connect, convince, and convert. Here’s how we approach this complex task: Changing Beliefs: A powerful supplement funnel alters the customer’s belief. It convinces them that, unlike other supplements that may have failed them in the past, this product is different and will deliver results. It’s not just another product in a sea of hundreds; it’s unique. Product Differentiation: To foster this belief, we work on product differentiation. We highlight what sets your product apart, emphasizing its unique features, benefits, or ingredients. This differentiation isn’t just about being different; it’s about being better in a way that matters to your potential customers. Emotional Connection: People buy emotionally and justify their decisions logically. We build this funnel by creating an emotional connection with potential customers. Through carefully crafted product ads, landing pages, and emails, we guide them on a journey that resonates with their desires, fears, and aspirations. We don’t just present the product; we offer a solution, a hope, a way to a better self. Customized Approach: Since hundreds of similar products exist, more than a one-size-fits-all approach will be needed. Every supplement brand has unique selling points; the funnel must reflect this uniqueness. We customize the strategy for every brand, ensuring that it speaks directly to the specific audience you want to reach. The ultimate supplement funnel isn’t just about selling a product; it’s about selling a promise, a dream, a better version of oneself. It’s about understanding what your customers genuinely want and showing them that your product is the key to achieving it. By connecting emotionally and standing out in a crowded market, this funnel turns potential customers into believers and believers into buyers. Proven Results with Customer-Funded Growth We’ve tested and perfected this ultimate supplement funnel, scaling multiple supplement stores to 6 and 7 figures. Once this funnel is optimized and customized for your supplement brand, you can leverage this customer-funded growth strategy to achieve similar success.  Are you interested in building this supplement funnel for your brand?  Book a free growth strategy call through the link on this page. Understanding that this process is intricate and highly tailored, we offer a free strategy call for those interested in exploring this further. During this call, we’ll delve into the specifics of your product and market, crafting a preliminary strategy that aligns with your brand’s unique strengths and the needs of your potential customers.

Are you tired of spending $$$’s on generic marketing agencies that merely drain your resources and set you back years? If that’s the case, you’ve likely partnered with generic agencies catering to all types of e-commerce brands. Such partnerships often lead to a painful realization: these agencies lack the specialized knowledge and tailored strategies to grow a profitable supplement brand. Unlike them, we clearly have the specialization and expertise required to scale a supplement brand. When growth plateaus, and results are nowhere to be seen, it’s a clear sign that a change in approach is needed. Our marketing agency, Supplement Launchpad, is exclusively focused on scaling purpose-driven health and supplement brands. Unlike other agencies that spread themselves thin, our specialization in this industry allows us to understand the unique challenges and opportunities, developing expertise that has propelled multiple supplement brands to 7+ figures. Don’t just take our word for it – you can see our testimonials! Here’s why we confidently assert ourselves as the best supplement marketing agency in the US. Our Specialization in Health/Supplement and Proprietary Growth Strategies: Concentrating solely on the health and supplement industry, we’ve engineered customized strategies that cater to the sector’s distinct needs and nuances. With extensive experience scaling brands to 6 and 7 figures, we’ve compiled proprietary data on what works for specific product categories such as gut supplements, sleep aids, natural solutions, pain support, fitness products, sugar management supplements, and more. When a health/supplement brand partners with us, they gain a 6-8 months head start from their competitor’s thanks to this proprietary data and proven growth strategies. Avoiding Legal Pitfalls and Ad Account Bans Because of Health Compliance Issues: Navigating the complex landscape of health and supplement compliance, we ensure that all marketing strategies are congruent with the ad platform’s health compliance requirements. This safeguards your supplement brand from potential legal pitfalls or ad account suspensions, preserving your brand’s reputation and budget. Optimizing Overall Profitability with Data-Driven Holistic Growth Strategy: More than just a generic agency fixated on ads and traffic, we manage the entire growth process. Our comprehensive approach encompasses funnel optimization, email marketing, conversion rate enhancement, average order value optimization, creative testing, audience testing, lifetime value increases, and more. By employing proven strategies to attract the right buyers and focusing on unit economics, we ensure our efforts yield profits, not merely revenue. Our data-driven methodologies maximize both impact and ROI. Cutting the Noise in the Market Through Unique Message to the Market: In a world where customers are inundated with countless similar ads, we enable your products to break through the noise. We craft distinctive, eye-catching creatives and marketing messages or hooks that resonate with your brand’s unique value propositions, capturing the attention and imagination of your target audience. Creating Unconventional Competitive Advantage through Product Differentiation: Conventional strategies fall short in the fiercely competitive supplement industry. We employ creative and unconventional tactics that distinguish your brand in a saturated market. We forge a competitive advantage that fuels growth and loyalty by emphasizing your product’s singular attributes and positioning it as the sole viable solution. Our unique “Awareness Bridge Framework” is tailored for health/supplement brands, building an emotional connection that guides potential customers on a transformative journey through your product ecosystem. Cross-Platform Expertise: We harness a variety of platforms, including Facebook, Instagram, TikTok, Amazon, and Google ads, to amplify reach and engagement. Our cross-platform mastery ensures seamless omnichannel growth, delivering consistent and profitable growth.  Top Global Talent & Continuous Learning and Development: Our team is a blend of world-class experts specializing in media buying, Facebook advertising, Google ads, Amazon growth, copywriting, conversion optimization, funnel optimization, positioning, creative design, branding, and more. We foster a continuous learning and adaptation culture, investing in elite training programs and staying at the forefront of industry trends to drive innovative solutions. Grounded in Trust, Proven Track Record & Long-Term Partnership: Our commitment to transparency, proven success, and data-driven strategies builds lasting partnerships founded on trust and mutual growth. We are dedicated to forming enduring relationships that emphasize continual advancement and success. Our transparent reporting provides clear insights into campaign performance, allowing nimble adjustments to ensure strategies align with your evolving goals.

True Cause of High Acquisition Costs & Low Retention You already have a great product with the best and most effective ingredients to improve your customers’ lives. You also have an amazing store, a good marketing strategy & a budget with just the right ads… You have everything except the one thing that matters – Consistent revenue growth and retention. And because you do not have consistent revenue growth and retention, you have to burn money on ads to acquire new customers continuously who eventually stop buying. But why is this happening? The problem is that everyone is using the same ad platforms, such as Google, Facebook, and TikTok, and similar marketing strategies, resulting in intense competition, soaring ad costs, and customer acquisition costs. So The Real Issue is Not Marketing. It’s Standing Out in a Saturated Market Because if your product truly differentiated itself, customers would consistently choose it over competitors, leading to a substantial revenue boost and retention. However, if that’s not the case, it indicates a gap that needs to be addressed. Rapid Growth through Product Differentiation The answer is not solely in creating superior, high-quality products or relentlessly fine-tuning your marketing campaigns. The real solution is adopting unconventional strategies that create a distinctive competitive advantage. It’s essential to note that your strategies should be unconventional because if they were common, they wouldn’t provide an edge. Our Advantage & Experience: Supplement-Specific Marketing Our specialization has enabled us to accumulate valuable data on what works and what doesn’t for specific health/supplement industry niches. The challenges you face have likely been tackled by our team multiple times for similar supplement brands. This unique advantage allows us to support your health/supplement brand better than any other generic marketing agency. When you partner with us, your brand gains a six-month head start thanks to our data and proven growth strategies. Our specialized expertise and transparent, data-driven approach fuel your brand’s growth, forging enduring partnerships grounded in trust and mutual success.